You know that BASF commercial? The one that goes “we don’t make the things you use – we make the things you use, better.” That summarizes my involvement in the hardware development process. While we hired a 3rd party industrial design firm to create the final CAD models, I was involved from the moment the company realized we needed hardware offerings of our own to compete in the industry.

My involvement in the internal discussions was to outline the necessary capabilities for our first hardware product and produce exploratory sketches based on those early assumptions. Over time the requirements narrowed down, but when I started the sky was the limit and we envisioned a device that had every possible function we could cram in.