Josh.ai Keynote 2020
No trade show, no problem
With physical attendance on a show floor impossible to replicate that year, we had to move fast on a fraction of the budget to create an impactful product launch and stream it. In many ways it was much more difficult than managing a traditional trade show booth as we had to location scout, hire a camera crew, hire talent, market the event to attendees and media outlets, and most importantly, install and program our product in a $80MM mansion and have it work.
I was responsible for project managing the production of the keynote itself, utilizing every hard and soft skill I had. I recruited Los Angeles based Junk Films to film and edit, worked with my team to scout for talent, wrote and edited the script for the event, designed and ordered promotional material to mail to industry influencers, and was hands-on during post production providing assistance on cutaways and creating on-screen graphical elements.
Someone’s gotta be the boss
I provided art direction at every level of the production and created assets used on screen from on-device screen recordings to brand graphics and provided creative input on scene transitions.
Keeping the after-party going
Directly after the streamed keynote was a 6 hour long educational webinar broken into sessions covering the finer technical points for the newly announced products. I worked tirelessly with everyone in the company spanning engineering and sales to create supplemental slides for our presenters. There were literally hundreds of slides. It was a doozy.
